by menis | Oct 15, 2018 | Event
Event organized by IBM Artificial Intelligence (AI) has the potential to transform our lives in depth and for the better, provided that we build a controlled and inclusive AI. This conference is positioned as a contribution to the “Etats généraux des...
by menis | Oct 9, 2018 | Value Creation
Goal of the study is to gain insight into customer responses to robotization before and after core service encounters. We specifically consider the case of robotization in Japan in the hotel industry and we analyse the impact on customer satisfaction comparing...
by menis | Oct 10, 2018 | News
This distinguished panel of AI experts Margherita Pagani, Professor of Digital Marketing, Emlyon Business School; Ayesha Khanna, CEO, ADDO AI; Steve Leonard, CEO, SGInnovate; Karin Nilsdotter, CEO, Spaceport Sweden; Pierre Robinet, Senior Consulting Partner, Ogilvy...
by menis | Oct 9, 2018 | Value Creation
Based on a study we conducted on how AI is used in the banking industry, we present key lessons on how AI will shape the context for new value creation for banking customers in the future. We consider the case of Societe Generale, one of the largest European banking...
by menis | Oct 9, 2018 | Value Creation
Adding voice to the omnichannel and how that affects brand trust Pagani M., Racat M., Hofacker C. (2019) ” Adding Voice to the Omnichannel and how that affects Brand Trust” Journal of Interactive Marketing, 48, 89-105 Abstract Consumers can use alternative...