Episode 2

Design Thinking with Yihyun Lim – Director Design Lab MIT – Massachusetts Institute of Technology

In this episode we tackle the design thinking methodology and the different reasons why companies should leverage design as a strength. How can innovation answers consumers’ needs rather than supporting a race in technology?

To discuss this topic, we are hosting Yihyun Lim, director at the MIT Design Lab. We met our guest during an intensive workshop session at emlyon Business School, where she was a guest professor teaching User Experience and Design Thinking.

She taught us the basics of the design thinking methodology and how it could be used to create a business idea. Thanks to Yihyun’s experience in project management, she coached our class and lead us to success.

Feel free to reach out to us for feedback or topic/guest suggestions – and enjoy the podcast!

Find this episode on Spotify, too: open.spotify.com/show/06xLCV3nO466fQjrh1gIwb