by menis | Oct 9, 2018 | Value Creation
Based on a study we conducted on how AI is used in the banking industry, we present key lessons on how AI will shape the context for new value creation for banking customers in the future. We consider the case of Societe Generale, one of the largest European banking...
by menis | Feb 15, 2019 | Value Creation
Understanding the acquisition strategies of digital platform companies Miric M., Pagani M., El Savy O. (forthcoming 2022) “WHEN AND WHO DO PLATFORM COMPANIES ACQUIRE? UNDERSTANDING THE ROLE OF ACQUISITIONS IN THE GROWTH OF PLATFORM COMPANIES” ...
by menis | Jan 20, 2019 | Value Creation
How does artificial intelligence (AI) affect value creation and practices within markets, ecosystems, and communities? This study addresses this question by examining the transforming effects of AI on the international chess community. Chess is exceptional in having a...
by menis | Jan 21, 2019 | Value Creation
emlyon business school, Cardiff Business School and the Technical University of Darmstadt are partnering Efficient Consumer Response (ECR) – a trade association of retailers and their manufacturers based in Brussels – in a bid to unravel the truth. Supported by...
by menis | Nov 12, 2018 | Value Creation
The aim of this study is to develop a conceptualization and associated survey instrument of smart product user experience. Specifically, based on consumers’ online review of smart products, we first adopt LDA method of text mining to do an exploratory analysis, then...
by menis | Oct 9, 2018 | Value Creation
Adding voice to the omnichannel and how that affects brand trust Pagani M., Racat M., Hofacker C. (2019) ” Adding Voice to the Omnichannel and how that affects Brand Trust” Journal of Interactive Marketing, 48, 89-105 Abstract Consumers can use alternative...
