Margherita Pagani2018-10-15T10:24:00+00:00

Prof. Margherita Pagani

Margherita Pagani is Full Professor of Digital Marketing at emlyon business school (France), Academic Co-Director of the MsSc in Digital Marketing and Data Science, Adjunct Professor of Digital Marketing at Bocconi University (Milan). She holds a Ph.D. in Management and the HDR (Habilitation à Diriger des Recherches). She was Visiting Professor at Redlands University, California (2004) and Visiting Scientist at MIT’s Sloan School of Management (2008 and 2003). She was Affiliate at Massachusetts Institute of Technology and served as Associate Editor for the Journal of Information Science and Technology.

Her current research examines the impact of Artificial Intelligence on value creation, how AI and emergent technologies influence consumer experiential engagement and user behavior. She also studies dynamics of digital enabled business ecosystems.

She published several books (in US, Asia, Europe) two encyclopedias and articles in leading international journals, such as MISQuarterly, International Journal of Electronic Commerce, Journal of Business Research, Information & Management, Journal of Interactive Marketing, Journal of International Advertising, Psychology & Marketing, Technology Analysis and Strategic Management, Technological Forecasting and Social Change, and a variety of other publications.

For her research activity and publications in the mobile marketing field, she won the 2009 Mobile Marketing Association Global Award “Academic of the Year”. Her article published in MISQuarterly was selected as finalist “Best European Research Paper of the year 2014”. She also got the award for distinctive academic research from Bocconi University for the results achieved during the periods 2004-2006.

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Link to publications