emlyon business school Prof. Ivan Guitart was teaching a course, “Digital Marketing”, on November 22 at the Ecully campus. AIM communication team interviewed his students and found that professor Ivan was giving an interesting class for the students. This course provides an overview of the theories and tools used by digital marketers. After taking this course, the students will learn about improving the experience of users on the website, improving the visibility of the website, using social media and influencers to attract and engage users and tracking and making decisions based on website and customer analytics. Students have given very positive comments on the teaching of Prof. Ivan Guitart, with an engaging classroom presence, value in real-world learning, exchange of advanced practices in digital marketing.