Episode 2

Episode 2

Episode 2 Design Thinking with Yihyun Lim – Director Design Lab MIT – Massachusetts Institute of Technology LISTEN TO THE PODCAST In this episode we tackle the design thinking methodology and the different reasons why companies should leverage design as a strength....
How AI is changing the status of B2B products

How AI is changing the status of B2B products

Thursday, March 18,  2021  HOW AI IS CHANGING THE STATUS OF B2B PRODUCTS Björn IVENS – Otto-Friedrich-University Bamberg (Germany) The business world is experiencing a shift away from ‘physicality’ due to the ubiquitous growth of the service sector and a progressive...
Fellowship Presentations

Fellowship Presentations

Thursday, April 15, 2021 FELLOWSHIP PRESENTATIONS    Research fellows present their research projects Register here Artificial Intelligence and SME digitalization: How can B2B SMEs Leverage AI Platforms to Drive Digitalization?  Ruiqi Wei (emlyon business school)...
Episode 3

Episode 3

Episode 3 Marketing Product Complexity with Professor Charles Hofacker Florida State University LISTEN TO THE PODCAST While products and services are becoming more complex, consumers are choosing trust as the main factor when deciding whether to buy. How does a...
Sociology of AI

Sociology of AI

Thursday, May 20, 2021 SOCIOLOGY OF AI Massimo AIROLDI – emlyon Business School Millions of intelligent machines actively participate to social life. They sort and order culture and the social world, by indicating what is “valuable”, “relevant”, “similar”, or...