Consumers’ daily lives are oriented through algorithms such as recommendations systems, Real Time Biding advertising, filtered information on social networks, website classification on search engines. These algorithms, which become marketing tools, are based on Artificial Intelligence and mostly on machine learning or deep learning methods. However, these largely used algorithms present ethical issues such as bias, discrimination, opacity, encapsulated opinion and non-equity. We will present the ethical issues of artificial intelligence and the challenge of responsible IA for both academics and practitioners.
The seminar will be broadcast live on YouTube
Christine Balagué is Professor and Social Networks and IoT Chair holder at Institut Mines-Télécom Business School. She was Vice-President of Digital National Council in France between 2013 and 2016.
At the Institut Mines-Télécom Business School, her researches focus on modeling consumer behaviors on social networks and IoT environments, as well as on ethics in technologies. She manages different research projects in partnership with multinational companies. She published more than 50 research and international conference articles as well as several books on society and economic digital metamorphosis.
Within the Digital National Council, composed of 30 members appointed by the President of the French Republic, Christine Balagué was co-author of different key reports on societal and economic impact of digital transformation (e-inclusion; e-education; web neutrality; platforms neutrality; fundamental rights and freedoms in a digital society; France digital ambition).