Scientific Publications

  • Pagani Margherita, Champion Renaud (2020) “Making Sense of the AI Landscape” Harvard Business Review, November.
  • Pardo Catherine, Ivens Bjorn, Margherita Pagani, (2020). Are products striking back? The rise of smart products in business markets, Industrial Marketing Management 90 (2020) 205–220.  
  • Pagani Margherita, Margot Racat, Charles F. Hofacker, (2019). Adding Voice to the Omnichannel and how that Affects Brand Trust, Journal of Interactive Marketing
  • Ding W. , Li S. (2018), “Herding in Consumption and Purchase of Digital Goods and Moderators of Herding Bias,  Journal of Academy of Marketing Science 
  • Godinho Pedro, Moutinho Luiz, Pagani Margherita (2017). A Memetic Algorithm for Maximizing Earned Attention in Social Media. Journal of Modelling in Management. 
  • Pagani M., Pardo C. (2017). The impact of digital technology on relationships in a business network. Industrial Marketing Management, 67, 185-192.
  • Kumar, Ajay, Ravi Shankar, Alok Choudhary, Lakshman S. Thakur (2016) A Big data MapReduce framework for fault diagnosis in cloud-based manufacturing– International Journal of Production Research, Tailor & Francis Journal 
  • Kumar, Ajay, Ravi Shankar, Roma Mitra Debnath, (2015) Analyzing customer preference & measuring relative efficiency in telecom sector: A hybrid Fuzzy AHP/DEA study, Telematics & Informatics
  • Ding, W., Li S. & Chatterjee, P. (2015). Learning User Real-Time Intent for Optimal Dynamic Webpage Transfromation, Information Systems Research, 26(2), 339-359.
  • Pagani Margherita (2013) Digital business strategy and value creation: Framing the dynamic cycle of control points, MISQuarterly 
  • Kumar, Ajay, Ravi Shankar, Lakshman S. Thakur, A Big data driven framework for Condition-based Maintenance Prediction– Journal of Computational Data Science


December 18, 2019
How the driverless vehicles dilemma highlights wider system safety issues, ITPRO
December 3, 2019
5 Ways Artificial Intelligence is Impacting MBA Students, BusinessBecause
November 4, 2019
How Artificial Intelligence creates value for Business? Ambition
November 4, 2019

La 5G: une opportunité pour les entreprises, Le Drenche

November 4, 2019

Intelligence Artificielle: quel avantage pour ma PME? Le Mag Éco

September 12, 2019

Forbes - episode "Brand Safety" (Margherita Pagani)

July 15, 2019

VUI (Voice User Interface) role in apps redefined by emlyon study, Visionary Marketing

July 15, 2019

3 examples d’intelligence artificielle et ce n’est pas de la science-fiction, Capital avec Management

June 26, 2019

Companies which use voice plus touch interactions seen as less trustworthy by their users, Interface

May 20, 2019

On vire bien le robot aussi, Makers Stories

April 30, 2019

Does AI has a safety problem, Asean Today

April 17, 2019

Comment les clients perçoivent-ils les robots dans l’hôtellerie ?Le Media du Tourism Digital

March 25, 2019

How to stop digital transformation from stealing your job, Tech Republic 

March 15, 2019

Women Leading The AI Industry: “Without diverse perspectives influencing AI, gender biases will inevitably skew programs, algorithms and the design of robots.” with Margherita Pagani and Tyler Gallagher, Thrive Global

October 4, 2018

Unmasking the Future of Ai in ASEAN - Women's Forum Singapore (Margherita Pagani)

October 01, 2018

Using AI to educate is no longer science fiction

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