AIM Research Center on Artificial Intelligence in Value Creation



  • Margherita Pagani, Margot Racat, Charles F. Hofacker, (2019). Adding Voice to the Omnichannel and how that Affects Brand Trust, Journal of Interactive Marketing – 
  • Godinho Pedro, Moutinho Luiz, Pagani Margherita (2017). A Memetic Algorithm for Maximizing Earned Attention in Social Media. Journal of Modelling in Management. 
  • Pagani M., Pardo C. (2017). The impact of digital technology on relationships in a business network. Industrial Marketing Management, 67, 185-192. 
  • Ajay Kumar, Ravi Shankar, Alok Choudhary, Lakshman S. Thakur (2016) A Big data MapReduce framework for fault diagnosis in cloud-based manufacturing- International Journal of Production Research, Tailor & Francis Journal 
  • Ajay Kumar, Ravi Shankar, Roma Mitra Debnath, (2015) Analyzing customer preference & measuring relative efficiency in telecom sector: A hybrid Fuzzy AHP/DEA study, Telematics & Informatics 
  • Margherita Pagani (2013) Digital business strategy and value creation: Framing the dynamic cycle of control points, MISQuarterly 
  • Ajay Kumar, Ravi Shankar, Lakshman S. Thakur, A Big data driven framework for Condition-based Maintenance Prediction- Journal of Computational Data Science

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