Marketing Product Complexity

with Professor Charles Hofacker

Florida State University

While products and services are becoming more complex, consumers are choosing trust as the main factor when deciding whether to buy. How does a marketer react to that?

We invited prof. Charles Hofacker from Florida State University to discuss that, among other topics. As a frequent guest at emlyon business school, prof. Hofacker is an expert on interactions between marketing and information technology.

In this episode, we explore how marketing research looked in the past, the role of psychology and artificial intelligence in marketing, questions of consumer trust and product complexity, as well as the emerging technologies when making marketing decisions.

Feel free to reach out to us for feedback or suggestions – and enjoy the podcast!