Thursday, June 17, 2021


Unai Arzubiaga – University of the Basque Country in Bilbao, Spain

Francesco SCHIAVONE – Parthenope University of Naples, Italy

Tatiana Khvatova – emlyon Business School

The growing requirement for new technologies that understand the complexities of medical operations and provide an optimization in patient service delivery turns artificial intelligence into a particularly relevant factor in the healthcare industry. The overall objective of the current study is to unveil the underlying mechanisms through which a technology provider of AI-based solutions is transforming the value creation process in the context of healthcare ecosystem. In line with this objective, we are using a single in-depth case study of a recently created technological company (Empatica) that has become a successful and fast growing organization designing, and developing AI-based solutions to provide better services to the different agents involved in the healthcare sector. Based on the case study, we provide a multiple level analysis of the company’s interactions with various actors unpacking the elements of the orchestra model as one of four types of business ecosystems.

Unai Arzubiaga – University of the Basque Country in Bilbao, Spain.

Unai Arzubiaga is Assistant of Strategy, Entrepreneurship, Accounting, and Family Business at the University of the Basque Country in Bilbao (Spain). His research has contributed to several high impact journals such as Journal of Business Venturing, International Entrepreneurship and Management Journal, Review of Managerial Science, European Management Journal, Australian Journal of Management, International Business Reviews, and European Management Review, among others. He has also contributed to several book chapters in prestigious editorials (e.g. Springer, Igi Global, Rouletdge). Unai´s interdisciplinary research is at the intersection of entrepreneurship, innovation, internationalization and corporate governance, and his work focuses primarily on family businesses. He also serves as a member of the Editorial Board of Journal of Family Business Strategy and belongs to the research sub-committee of the International Family Enterprise Research Academy (IFERA), one of the main international organizations in the family business field. He also currently serves serving as Guest editor in leading academic and professional journals such as Journal of Family Business Strategy (expected publication in Spring 2022) and Journal of Knowledge Management (expected in Summer 2021). He will be co-chair at the IFERA 2021 Conference that will be held in Santander (Spain).


Francesco SCHIAVONE – Parthenope University of Naples, Italy.

 Francesco SCHIAVONE is an associate professor in management at Parthenope University of Naples, Italy since 2016. He received the Ph.D. degree in network economics and knowledge management from the Ca’ Foscari University of Venice (Italy) in 2006. He is also an Affiliated Professor in innovation management at Emlyon Business School (France). In April 2017 Prof. Schiavone has been qualified as Full Professor in management by MIUR (Italian Ministry of Education and Research). Currently, his main research areas are technology management, strategic innovation, and healthcare management and innovation. Prof. Schiavone is the scientific director of VIMASS (, the research lab in healthcare management and innovation, established at University Parthenope. Prior research by prof. Schiavone has been published in various prestigious academic journals, including Journal of Business Research, IEEE-Transactions of Engineering Management, Production, Planning & Control, Journal of Knowledge Management, Journal of Intellectual Capital, Technological Forecasting and Social Change, and BMC Health Service Research. 


Tatiana KHVATOVA – emlyon Business School

Tatiana Khvatova is a professor in innovation at emlyon, Entrepreneurship and Innovation Research Center since 2020. She received her HDR (Dr. of Science) in the field of Innovation Management from St. Petersburg State University of Economics and Finance (Russia) in 2012 and PhD in Applied Sciences from Peter the Great Saint-Petersburg Polytechnic University (Russia) in 1999. The present research is focused on innovation and technology management, technology adoption and diffusion, digital business models, digital behavior, social networks. Prior research by Prof. Khvatova has been published in Technological Forecasting and Social Change, Journal of Knowledge Management, International Journal of Human Research Management.