emlyon business school professor Imène BRIGUI, PhD. made a keynote speech at “5th emlyon Global Business Intelligence” on 09/12/2022 and “2022 China Annual Digital Conference Forum” on 08/12/2022. Professor Imène BRIGUI presented a topic, “The Power of Context in AI”. 2022 “5th emlyon Global Business Intelligence Forum” is organized by emlyon AIM institute, Business Intelligence Center (Jessica Li), and EMBA program (Weiwei ZHANG). Three emlyon professors, executives from Schneider Electric, Saint-Gobain, Dell Technologies, among others, made the presentation.