by salma | Jul 23, 2020 | Event2021
Thursday, January 28, 2021 – 12:00 – 13:00 QUANTIFYING RELATIONAL VALUE IN B2B: IMPLICATIONS FOR AI Sharmila CHATTERJEE – MIT Sloan School of Management Abstract: Increasingly knowledgeable business-to-business (B2B) customers and evolving...
by salma | Jul 23, 2020 | Event2021
Thursday, February 18, 2021 – 12:00 – 13:00 ARTIFICIAL INTELLIGENCE: LINKING TECHNOLOGY TO REGULATION Theodoros Evgeniou – INSEAD Abstract: Since the development of the early recommender systems, in the mid 90s, a lot of AI research has been...
by salma | Jul 23, 2020 | Event2021
Thursday, March 18, 2021 HOW AI IS CHANGING THE STATUS OF B2B PRODUCTS Björn IVENS – Otto-Friedrich-University Bamberg (Germany) The business world is experiencing a shift away from ‘physicality’ due to the ubiquitous growth of the service sector and a progressive...
by salma | Jul 23, 2020 | Event2021
Thursday, April 15, 2021 FELLOWSHIP PRESENTATIONS Research fellows present their research projects Register here Artificial Intelligence and SME digitalization: How can B2B SMEs Leverage AI Platforms to Drive Digitalization? Ruiqi Wei (emlyon business school)...
by salma | Mar 30, 2020 | Event, Podcast series
Episode 3 Marketing Product Complexity with Professor Charles Hofacker Florida State University LISTEN TO THE PODCAST While products and services are becoming more complex, consumers are choosing trust as the main factor when deciding whether to buy. How does a...
