by huihuichi | Feb 23, 2023 | research papers
AIM proudly presents a recent study of emlyon Prof. Ivan Guitart and his coauthor Prof. Stefan Stremersch at Erasmus School of Economics, Erasmus University Rotterdam, “The Impact of Informational and Emotional Television Ad Content on Online Search and...
by huihuichi | Feb 23, 2023 | research papers
Marketers have been shifting away their budgets from television advertising to digital alternatives that provide more straightforward scheduling and better targeting features. In response to this trend, the television industry is developing programmatic advertising,...
by huihuichi | Feb 23, 2023 | research papers
How does the classical ownership structure of wind farms, involving the possibility to shut down, impact their investment policies? Prof. Benoit Chevalier-Roignant addresses this research question in a recently published co-authored work with Alain Bensoussan and...
by huihuichi | Feb 23, 2023 | research papers
Can big data be used to handle big disaster of COVID-19? AIM professor Yeming (Yale) Gong addressed a research question: How do logistics firms improve the supply chain performance in COVID-19 through big data and supply chain integration (SCI)? Yeming Gong and his...
by huihuichi | Feb 23, 2023 | research papers
How to adapt traditional models to propose a new modelling approach applicable for innovative urban and omnichannel distribution? emlyon professor Imen BEN MOHAMED and co-authors introduced the #two-echelon #stochastic #multi-period capacitated #location-routing...
